The Musicians Instant Press Kit--and Why it's so important
..Okay,for those who are regular readers of my drivel,important drivel mind you,Most bands have a hard time getting media attention--and that's because they don't work at it period.
Conventional media isn't set up to help musicians either.It's there to grab a readers attention for a few moments and move on to the next flavor of the day.I'm not saying not to use mainstream media like print,TV or radio.But if you don't show to regular media that you're creating a buzz or controversy you're toast with them.
That's why you need to be creative and do media yourself. Things like writing your own band articles and literally interviewing your own band and bands in the genre you play. This way you're showing you want to help your music community.
If you want to open up for bands do something like interview them and send the finished article to college media like print or radio which resonate more with music than TV media.
Yes,you can send the article to mainstream media weasels if you like.But,college media are more in tune to local musicians to give the articles and interviews you provide more of what I call---"A Hip Factor".
Any interviews you do with a band you open for,put them on your website as well.Do regular interviews with them and keep playing locally doing jam sessions and playing for free.Yes free to get the experience.
Now,after 3 months of playing for free and interviewing a band you want to open for,audition for them and show them what you did to help them.Also,do articles with this band on different subjects of music as:recording an album,booking gigs,how to articles or the kind of gear they use.Which most musicians and more fans these days love!
Once again you're literally piling on "The Hip Factor" for these bands.Continue offering to do free Q and A sessions at other bands gigs for their fans and ask for nothing in return.
If your band is strong,creates value for other bands without asking for anything in return,that will help you get to the next level.Remember the Hip Factor.That ends up in good Karma for you and your band.
After you've done all that continue to create your bands own media press kit,and do it for other bands as well.Offer to do Press Kits for other musicians and sell their CDS at their gigs for 10 percent of the take locally.
Offer hard working bands who have great music to open up for you locally and on the road.
Never ask for anything in return.Just create hip music and help other musicians.
Mark G
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