By Mark Grove
Most musicians don't get
the media they deserve. Especially blues and rock
players. Its all about what band is creating the
most buzz. If you're going with the crowd, or mainstream media, players
you're missing the picture here. Go the other way.
When the media or a band goes one way, go the
other. One way you can start getting media for your band is
interview one of your favorite bands and put that
interview on your band website.
Write
free articles for musicians and host question
and answer sessions for them at their gigs and on line.
Keep doing this for free. At some point ask them to
reciprocate. If they won't go on to the
next band. Chances are some other band sees
what you're doing and want to help. Another way to get alternative
media to interview your band is use college
radio, print and TV. Shun mainstream media.
Fuck them!
Find
a writer who writes for the type of music you play.
Ask them to interview your band. If they say no, change
your approach. Offer them free guitar lessons, free
admission to your gigs. Barter comes in
handy when dealing with media people. Interview other bands still and
put their interviews on your site still. Do live video streams and use
You Tube to get more traffic. Offer Press Kit services such as
article writing, bios, CD reviews and get an
on line presence. Also offer to let bands
open up for you, and for your band to open up
for others for press kit services. Keep your services focused on
your genre.You can do press kit services for other genres, but don't go
in too many directions.
You'll want a
regular writer for your band who also has
connections to underground media sources, and is willing
to work for free until your band plays regularly. Keep on
writing for other bands. To make extra money online,
offer music equipment at a discount. Sell wholesale music
equipment. Two top notch whole sale music equipment sources
are Sweetwater and Musicians Friend. You can also sell Rock Band Merch
from Rock.com in either their affiliate program, or sell off Ebay.
Booking
other blues or rock acts can also act as another off
the beaten path way of making money for your band besides gigs.
But start by helping bands for free. If you want more info on these ways
to make money for your band, just email me.
mdgrove@rock.com
Peace and success to all players.
Mark G
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