That connection is so important players. It's a short video that can give insight into why marketing and the message you send through your music is more important than anything else. Dan Kennedy is a writer and marketer who's advice has helped multitudes of people in business. I think your band would be served well to look at Dan's free marketing advice.
Don't be hasty and say it isn't relevant to music. It wouldn't surprise me if some musicians have used his marketing advice to help their band. I'm going to give you his website to go to along with this video so your band can learn more about marketing your music better. And it's free.